Date and Time
Wednesday Jun 11, 2025
11:30 AM - 1:00 PM EDT
Please register by June 6
Location
Chambersburg Chamber of Commerce
100 Lincoln Way East, Suite A
Fees/Admission
Lunch & Learns are free for CVBA members, but registration is required. No shows will be billed $10.
Contact Information
Lark Kennedy
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Description
Join Eric Murr, VP of Client Partnerships at Kegerreis, for a lunch and learn exploring two key frameworks that drive effective marketing.
In the building of two advertising divisions during his almost 25 years with Kegerreis, Eric Murr, VP of Client Partnerships, has come to lean on two essential frameworks from which to advise his clients. The first is the Sales/Conversion Funnel, which helps clarify how consumers buy what they buy, and clarify how people & companies sell what they sell. This clarity is essential if one wants to put their efforts and resources into the right places for maximum value. The other is an acronym called “M.A.K.E. I.T.” which notes the critical ingredients of a strong advertising plan. Successful modern marketing is both a process and a recipe.
This lunch and learn will offer a philosophical approach to marketing that will offer a powerful lens to assist with all sales, marketing, and advertising decisions.
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